STRATEGY · UX · 2021
sofia
standing in solidarity with one another
It is very likely that the COVID-19 pandemic will not be the last pandemic we face.
For this reason, we are focusing on a future in which solidarity will play a greater role than ever amid recurring pandemics.
With sofia, a voluntary, free, and secure solidarity points program offered by health insurance providers, the goal is to promote, highlight, and reward acts of solidarity. Sustainable mobility, additional services, sports programs, and other positive behaviors will be offered at a discount and subsidized.
PERIOD
Feb. 2021 – July 2021
Master's Semester 2
TEAM
Inga Wachter, Sara Breitbach, Miriam Schlegl
MY ROLE
Concept, Design, Renderings, Video, Development
TOOLS
Figma, Photoshop, Illustrator, Premiere
01 STARTING POINT
The COVID-19 pandemic is having a significant impact on our lives.
Are we at a turning point in human mobility? The coronavirus has turned everyday life upside down, and as a result, the future of mobility also seems very uncertain. What are the new visions for the future of mobility?
The task was to explore a new, possible future, to sketch it out, and to make it tangible.
02 CONCEPT
“Since German reunification—no, since World War II—our country has not faced a challenge that has depended so heavily on our collective solidarity.”
– Angela Merkel (vgl. Süddeutsche Zeitung, 18.03.2020)
It is very likely that the COVID-19 pandemic will not be the last pandemic we face.
Worldwide, there are about 40 viruses with pandemic potential that can be transmitted from animals to humans. As we continue to encroach on nature and the habitats of a wide variety of animals, we are coming into ever closer contact with these viruses. This also increases the likelihood of transmission and, consequently, the risk of further pandemics.
In our opinion, despite all its negative aspects, the COVID-19 pandemic has at least one positive outcome: solidarity with and support for our fellow human beings have become more important than ever. Our solidarity has saved many lives and fostered a sense of togetherness.
We are convinced that it is precisely this solidarity that must be supported, promoted, and rewarded so that we, as a society, can overcome future pandemics and keep the death toll as low as possible—and that is exactly why we developed sofia.
Sofia operates in cooperation with German health insurance providers and enables citizens to collect solidarity points.
03 DEVELOPMENT
All citizens will receive the new health card from their health insurance provider on Thursday, May 7, 2037. It works in conjunction with the sofia system.
The new health card allows users to collect solidarity points. Participation in sofia is voluntary. Citizens can therefore choose whether they want to use the new card to collect points or continue to use it only as a standard health card.
Points can be collected via the card, a smartphone app, or a smartwatch.
Rewards or incentives are available in various areas of life, for example reduced health insurance premiums and subsidies for e-bikes. There are also discounted fares on public transportation, as well as financial support for home office equipment and local shopping.
Reduced health insurance premiums
E-Bike Subsidies
Discounts on public transportation
Financial Assistance for Work-from-Home Equipment
Subsidizing Local Shopping
04 CONCLUSION
Solidarity will become increasingly important in a future where we may face new pandemics time and again.
For this very reason, we are convinced that systems that support and reward these desirable qualities are of particular importance.
With our project, we hope to encourage people to reflect on the significance of solidarity—not only in the future, but also in their own lives right now.
Whether a system like sofia could become a reality depends on how our society evolves. For example, solidarity was still very high at the start of the 2020 pandemic, but it has since declined somewhat. Perhaps, in the face of a wave of pandemics, society needs an incentive to consistently act in a spirit of solidarity.